Normally.

Unlocking transformative potential through the mindful application of data and AI.

B Corp

Carbon Measurement

"Working with Inhabit was a highly positive experience; their seamless integration with financial data and the quick back-and-forth communication via Slack made the process smooth and efficient. The team’s expertise and the clear, concise reports provided invaluable support in helping us understand our emissions profile."

Karen Barrett - Lead Service Designer

About Normally

Normally, a forward-thinking company that builds innovative digital products and services leveraging the power of data and AI, recognises the importance of understanding its environmental impact. To achieve this, Normally partnered with Inhabit to conduct a comprehensive carbon footprint measurement for the 2023/24 period.

The Project

Normally engaged with Inhabit to undertake a detailed carbon measurement, covering all material Scope 1-3 categories. A primary driver for this project was to gain a clear understanding of Normally's emissions profile, with a specific emphasis on the impact of business travel. As well as providing valuable data for their ongoing B Corp assessment.  

Impact

The carbon footprint measurement provided Normally with valuable insights into their emissions, enabling them to engage in informed discussions with company leadership. Notably, the findings have prompted Normally to consider developing a formal policy aimed at promoting more sustainable business travel practices. This increased awareness has already resulted in increased adoption of more environmentally conscious travel choices. 

Next Steps

To further enhance the accuracy of Normally's carbon footprint, there will be a continued effort to gather first-hand emissions data directly from their key suppliers. Ongoing supplier engagement and iterative improvements throughout the next reporting period have been agreed. This collaboration demonstrates Normally's proactive approach to environmental stewardship and Inhabit's dedication to providing effective and insightful carbon accounting solutions.

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